The Essentials of PPC

Google Adwords is one of the most popular ways of advertising. It is used by almost all the people all around the world and is gaining popularity by the day. There are various types of ads on Google like text ads, image ads, video ads, banner ads, and display ads.

I am sure that you must have heard about google ads. But the basic idea is that you can use these ads to promote your business. Let’s take a look at what types of ads are present in google ads and why you need them:

Display ads:

These are the most common and traditional ads, which appear on the search results pages and on the google map. The display ads are placed by the publisher in the form of a banner and sometimes they appear on the right side of the page. These ads are mostly static and don’t offer any interaction to the users.

Text ads:

These are the ads that appear in search results. You will find all kinds of businesses like hotels, restaurants, and local services listed under the result.

Image ads:

These are the most interesting and interactive ads. These ads appear in the form of a picture and you can choose to click the picture. Most people choose to click the images because they are the most interesting.

Video ads:

This is a new and exciting way of advertising and has gained popularity in the last few years. Video ads are usually clicked the most as compared to other forms of ads.

Banner ads:

These are the most common and static kinds of ads which appear in the form of a rectangle and you can only click the ad.


So, this was a brief description of the different kinds of ads available on google. As you can see that they have different purposes and you need to choose the one which suits your business best. If you would like a more in-depth analysis of what PPC is, how it works and how to use it effectively, then I suggest you check out this post about PPC advertising.

I hope you have enjoyed this piece. Be sure to leave a comment below if you would like to discuss it further. Thanks.

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