The Essentials of PPC
Google Adwords is one of the most popular ways of advertising. It is used by almost all the people all around the world and is gaining popularity by the day. There are various types of ads on Google like text ads, image ads, video ads, banner ads, and display ads.
I am sure that you must have heard about google ads. But the basic idea is that you can use these ads to promote your business. Let’s take a look at what types of ads are present in google ads and why you need them:
These are the most common and traditional ads, which appear on the search results pages and on the google map. The display ads are placed by the publisher in the form of a banner and sometimes they appear on the right side of the page. These ads are mostly static and don’t offer any interaction to the users.
These are the ads that appear in search results. You will find all kinds of businesses like hotels, restaurants, and local services listed under the result.
These are the most interesting and interactive ads. These ads appear in the form of a picture and you can choose to click the picture. Most people choose to click the images because they are the most interesting.
This is a new and exciting way of advertising and has gained popularity in the last few years. Video ads are usually clicked the most