Marketing

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The Essentials of PPC

Google Adwords is one of the most popular ways of advertising. It is used by almost all the people all around the world and is gaining popularity by the day. There are various types of ads on Google like text ads, image ads, video ads, banner ads, and display ads.

I am sure that you must have heard about google ads. But the basic idea is that you can use these ads to promote your business. Let’s take a look at what types of ads are present in google ads and why you need them:

Display ads:

These are the most common and traditional ads, which appear on the search results pages and on the google map. The display ads are placed by the publisher in the form of a banner and sometimes they appear on the right side of the page. These ads are mostly static and don’t offer any interaction to the users.

Text ads:

These are the ads that appear in search results. You will find all kinds of businesses like hotels, restaurants, and local services listed under the result.

Image ads:

These are the most interesting and interactive ads. These ads appear in the form of a picture and you can choose to click the picture. Most people choose to click the images because they are the most interesting.

Video ads:

This is a new and exciting way of advertising and has gained popularity in the last few years. Video ads are usually clicked the most …

How to shoot a TV commercial

Making an impactful TV commercial is all about crafting an effective and convincing message that speaks directly to the needs, desires and behaviours of the audience, ultimately encouraging them to take a specific action. This is a hard enough task on its own without adding budget, time and talent constraints into the mix.

 

Before you begin: Consider the following:

Before you start making your commercial, you’ll need to address a few key questions that are common—and essential—to creating any effective promotional material.

 

What’s the message?

Define the topic of your advertisement in detail. Is your commercial promoting your company as a whole? Is it centred on a specific product or event?

Because ads must be brief, concentrate on one theme per ad rather than trying to provide too much information at once. Create a series of advertisements that are made in the same way but each showcase a single subject if you want to market multiple items or services.

 

Who is your target audience?

Know your target market’s age, viewing habits, purchasing preferences, and anything else you can learn about them through thorough research. Even the best-produced ad will fail if potential buyers do not notice it, or if those who do view it are unlikely to use the service or product. Failure at this point could result in a waste of time and money.

 

What’s the backstory?

This is the fun part of your project: coming up with a business concept. If you’re making a …

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Different Kinds of Membership Sites you Can Start Today

Before choosing the issue your site will address, you need to be aware of the different kinds of sites out there. Almost all membership sites fall into seven basic types.

1. Coaching/Mentoring

This type of site provides help, insight and support to its members regarding a specific topic. For more details go to: www.awesome-membership-riches.com there are life coaches, business coaches and mentoring programs focusing on various industries or job types. A coaching or mentoring site allows the owner to leverage their time. Instead of offering their expertise to one client at a time, they can provide it to hundreds or thousands of clients at the same time.

2. PLR (Private Label Rights)

A PLR site offers a random assortment of articles centered on a key word or idea. The articles you provide through a Private Label Rights site can be legally modified. Many website owners and bloggers subscribe to these services to use the content on their sites or create special reports and e-books out of them.

3. Social Sites

When you think of this type of site you probably think of sites like match. A dating site can also focus on bringing together specialized niches of people like senior citizens, dog lovers, and people from a certain regional area, or just about any lifestyle choice or passion you can think of that would draw people together.

4. Content

This is probably one of the most popular types of membership site. A content site offers its members resources and information …